N ot a m e m b e r ? J o i n at a s so c iate d h a i rp rofe s sio n a ls .c o m 37
Before After
Before After
chair. An increase in extension sales
affects service dollars and results in
greater frequency of visits, which
in turn boosts retail sales and client
retention. Everything is connected
There are 40 million women in
the US suffering from hair loss, and
10 million of them are under the
age of 40. This means 25 percent
of your current clients want a
solution and are yearning for your
professional advice as a hairdresser.
Offering your clients traditional
services such as haircuts and color
may not be enough to ensure they
not only look and feel their best
but also stay in your chair. If you
want a client for life, then you need
to offer solutions that are different
from traditional salon services.
Opposite page, top:
easihair professional
Brooklin Key. Opposite
page, bottom: Partial-
length tape-in
application using 20-inch
"Buttered.Popcorn" and
"Eclair" extensions. This
page, top: Partial-length
tape-in application
using 16-inch "Poppy
Seed" and "Coffee Cake"
extensions. This page,
bottom: Full-volume
tape-in application using
20-inch "Black Licorice"
extensions.
