Issue link: https://www.ahpindiestylist.com/i/1483267
28 indie stylist Volume 3 Issue 2 Look to the future. Go beyond limits. Forget restrictions. Reinvent new. That's the collaborative approach the Ulta Beauty Pro Team and Ulta Beauty Design Team brought to the trend collection, Beauty Without Rules. "We are focusing on individualism paired with unity, and elaborating on the unique," says Nick Stenson, Ulta Beauty Pro Team founding member and Ulta Beauty senior vice president of store and services operations. Whether it's a color story led by Ulta Beauty Pro Team member Sean Godard, a demonstration of texture excellence that pushes outside the box by Ulta Beauty Pro Team member Michelle O'Connor, or a cropped cut that defies gender norms by Ulta Beauty Design Team member Gilad Goldstein, the teams and 5,000-plus Ulta Beauty stylists are committed to celebrating the guest and spotlighting unique talent behind the chair. No exceptions. LOOKS OUTSIDE THE BOX From the shortest crop to accentuated coils and bold, voluminous color, each model in this collection radiates their own unique energy. Forget long-term limitations. The Ulta Beauty Pro Team and Design Team use all the tools at their fingertips to customize the right look for every guest and any moment. • Platinum blonde tones are made even more beautiful with the power of extensions, breaking Trend Collection Beauty Without Rules THE PROTOCOL color process boundaries while protecting hair integrity. • Texture excellence is at the forefront of all Ulta Beauty stylists' focus. We embrace and illuminate natural texture with volumizing highlights that open and shape a fresh, flattering silhouette. • Vibrant color can be refreshingly bold and beautifully wearable this season. And, with the right color placement, vibrant shades can be customized to any guest's preferences, personality, and hair length. • Contrast is always in style. A short fringe paired with long, aerated ends is the essence of intriguing. With the right tools and products, there's an opportunity to create and develop the fabric to tell an ever-changing style evolution. YOUR POSSIBILITIES ARE BEAUTIFUL The Ulta Beauty Pro Team and Ulta Beauty Design Team created this collection to inspire all beauty professionals to step away from their comfort zones, tap every resource, and break a few rules. Go ahead, create your own new looks and new approaches. Make your chair—and the salon industry—a more beautiful and welcoming place for all. Be inspired!