Brand Consistency
Keeping consistent brand messaging
is key to attracting your niche
clientele. For consistency:
• Use the same logo (same size
and colors) across all marketing
platforms, including email, print
ads, coupons, social media, etc.
• Pick a color palette and stick
with it. Use the same palette for
salon décor, ads, social media,
website and emails, and business
and loyalty cards. Using three to
fi ve colors consistently is crucial
to creating a strong and instantly
recognizable brand.
• Value your vibe. Your business
personality should be as consistent
as possible. Create the vibe you
want, and make sure all written,
video, and pictorial messaging
broadcasts this vibe to your
desired clientele.
Mark Bustos gives back
by off ering haircuts to
the homeless. "Everyone,
whether homeless or a
billionaire, appreciates
how a good hairstyle
makes [them] feel. We
are all human; we grow
hair and lose hair in
exactly the same way."
Meet Your Stylist App
Meet Your Stylist is a strategic way to
attract new guests to your salon, schedule
them with stylists they connected with, and
retain guests. "It's a fun, easy, and accurate
matchmaking survey that converts website
visitors into lifetime clients," says hairstylist
Kati Whitledge. "In 2019 our salon gained
1,620 new guests from the app and earned
more than $137,700 in additional revenue."
For more information and pricing, visit
meetyourstylist.com/how-it-works.