AHP Indie Stylist

Volume 1, Issue 1

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N ot a m e m b e r ? J o i n at a s so c iate d h a i rp rofe s sio n a ls .c o m 65 By using social media platforms, blog posts, and other online resources offered through AHP, you can stay in the forefront of your clients' minds and keep your business running—regardless of your current situation. IF YOU ARE PREPARING TO REOPEN FOR BUSINESS Several of your clients have been waiting anxiously for the moment that you reopen your doors and will be paying close attention to your social media channels in anticipation of setting long-awaited appointments. Now is a great time to start promoting your services and fill your appointment book! Let AHP help jumpstart your grand reopening with specialized marketing toolkits that provide customized and branded materials, including postcards, gift cards, social media cover photos, loyalty reward cards, and so much more—all designed to represent your brand. Take this opportunity to increase your media presence, as well, with updated materials and to promote future appointments and promotions. IF YOU HAVE REOPENED FOR BUSINESS AND ARE TAKING CLIENTS It is extremely important to convey all the steps you are taking to show clients that your salon or suite is ready to welcome them again. Communication via social media is one of the best places to inform your clients. As clients start to return, be sure you are documenting the process. Take photos of your freshly cleaned and newly designed space. Show off your Barbicide certifications and other courses you have taken during quarantine to maintain your education. With the permission of your clients, obtain photos or client testimonials to share with your online followers. These small steps will help rebuild client trust and potentially attract new clients. Another great idea is to share a copy of the AHP Beauty Sense magazine. This digital magazine is designed for hair-savvy consumers and clients. Reinforce the benefits of professional hair services and products while also marketing your business. AHP Beauty Sense features a variety of professional hair care topics, as well as tips for healthy living. Readers will develop a better understanding of the hair industry and will be inspired to book their next appointment with you. Share this premier issue of AHP Indie Stylist with your clients. While this magazine is designed for the professional hairstylist, this special issue will demonstrate to clients that you are educating yourself on how COVID-19 will impact your business moving forward, how treatment protocols may change, and the specific preparations you are taking to ensure client health and safety.

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