AHP Indie Stylist

Volume 1, Issue 1

Issue link: http://www.ahpindiestylist.com/i/1250436

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Page 66 of 72

64 indie stylist Volume 1 Issue 1 hether you are choosing to remain temporarily closed or are slowly opening your doors, proper social distancing protocols will remain imperative to ensure client and stylist safety. Even if your state is allowing businesses to reopen and you are comfortable with returning to work, your clients may not feel quite so ready. To make clients more comfortable, maintain honest and consistent communication. When communicating with your clients online, remember that your opportunities—and your responsibilities—increase. Some of the ways we communicate online are highly public (Facebook and Instagram, for instance), so be sure you to maintain client privacy, as well as your own professional image. By using social media platforms, blog posts, and other online resources offered through Associated Hair Professionals (AHP), you can stay in the forefront of your clients' minds and keep your business running—regardless of your current situation. Below are resources and tips to not only boost your online presence but to also continue some of your business practices. IF YOUR BUSINESS IS STILL TEMPORARILY CLOSED While you may not be seeing your clients in person yet, consultations are still possible. Use Skype, Zoom, or another web-based platform to direct clients to your online scheduling service, and then follow up by a booking future in-person appointments. You can also offer these web-based consultation services with the purchase of a gift card. Product sales are also possible during your temporary in- person shutdown. Consider putting together an at-home care regimen or a hair care treatment suggestion for your clients. Sharing your retail promotions or "product of the day" via social media are great ways to keep the cash flowing into your business, and product can be shipped directly to clients if you—or they— are not comfortable picking up product in person or curbside. Steps by Emily Morgan No matter your current business situation, AHP can help you keep moving forward Next back to practice

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